the Path from Confusion to Clarity: How I Position Myself in the Knowledge Economy (You can copy that)
Hello, Medium friends! As a creator of online courses focused on increasing learning efficiency and effectiveness through mission-based learning, I’m excited to share valuable insights on monetizing knowledge.
In this article, I’ll guide you through three primary methods to help regular individuals position themselves in the knowledge economy. If you’ve ever felt lost or uncertain about how to monetize your expertise, keep reading, as I share practical strategies to bring clarity and direction to your journey. Let’s get started!
Method 1: Identify Your Unique Selling Proposition (USP)
To successfully navigate the knowledge economy, it’s crucial to identify and leverage your unique selling proposition (USP).
This involves reflecting on your skills, passions, and experiences to determine what sets you apart from others. Ask yourself questions like,
“What knowledge do I possess that is in demand?”,
“What problems can I solve for others?”, and
“How can I add value?”
I would highly recommend 2 ways to find your USP:
№1 : start from where you are / what you already know
For example, those who know me, I started my side business when I was in corporate job and with salary and investment, I became a millionaire by age 29. At that time my side business was interview consulting. I myself have been landing multiple job offers every year with whopping salary raise of 40%-80% and was able to come up with formulas to help other interviewees to ace the interview and land great job offers. Starting with what you have is always the best place to start a business.
№2 : learn and earn
The skill of learning is the highest money making skill of all.
Anyone who master the skill of learning can become high income and even multiple income.
A normal ordinary employee making multiple 5 figures in a stable company > reader > learn to read and learn > 1 book 1 week > start writing article on books > after 3 years launch a course on learning > more than 2,000 audience bought, making an income of $4million.
If divided by 3 years, it would be > $1.3 million a year.
From multiple 5 figures salary to $1.3 million a year, what’s the difference?
The skill of learning in a way that makes money.
The skill of learning is the highest money making skill of all.
Anyone who master the skill of learning can become high income and even multiple income.
A normal ordinary employee making multiple 5 figures in a stable company -> reader -> learn to read and learn -> 1 book 1 week -> start writing article on books -> after 3 years launch a course on learning -> more than 2,000 audience bought, making an income of $4million.
If divided by 3 years, it would be > $1.3 million a year.
From multiple 5 figures salary to $1.3 million a year, what’s the difference?
The skill of learning in a way that makes money.
Another person who’s a friend who I get to know when I went to Taiwan for summer exchange when I studied at collage, she also studied law. Yet she didn’t practice law after graduation, she has a passion in business.
So she went on to study MBA, which costs her more than $100,000 a year.
After graduating from MBA, she wanted to find a way to make her MBA tuition fee back, so she started a podcast to share how one can apply some of the things she learnt from MBA in normal daily life. She updates the podcast daily.
In just 100 days, she gained 30,000 followers, and many businesses started approaching her for placing advertisements in her podcast show.
Within 1 year, she’s making $10000–50000 a month from advertisement and sponsors and commissions from her podcast, which means she made all the MBA tuition fees back in just 1 year and in the next 3 years, she continues to make 6 figures working less than an hour a day.
How can she do it? What’s the difference between her and the other MBA students?
She masters the skill of learning in a way that makes money.
“Learning how to learn in a way that makes money” is not the ordinary learning course, the goal of this course is to close the loop of learning so you see the result from learning fast.
By understanding your USP, you can position yourself as an expert in a specific niche. Focus on honing your expertise and developing a deep understanding of your chosen field. This targeted approach will enable you to differentiate yourself from the competition and attract customers who value your specialized knowledge.
Method 2: Build Your Personal Brand
In the knowledge economy, building a strong personal brand is essential for monetizing your expertise. Your personal brand encompasses your reputation, online presence, and the way you communicate your unique value to your target audience. To establish a compelling personal brand:
1. Define your brand identity: Clearly articulate your mission, values, and the specific audience you aim to serve.
Your mission can be your learning mission. These mission may come from various life stages
For example, when I was 25 years old, I was thinking about how to join the company I most wanted to work for. You see, this has become a task in itself, and I have to study around the task of “job hunting”. I want to learn how to interview, how to apply, and how to create performance in the first stage of work.
When I was 30 years old, I might think about how to become a team leader who can lead others to work together. At this time, my learning task became how to be a small leader.
At the age of 35, I may be faced with: how to start my own family, how to let my children grow up happily. Then this is also a good task for mission-based learning.
Even at the age of 60 or 70, I may have to retire, but I still have my life mission, such as how can I maintain my health and live a fulfilling life?
Many times, we feel that these things happen naturally. In fact, not necessarily, these life mission also needs to be learned.
Of course, even at the same stage of life, everyone’s life tasks are not the same.
2. Develop a professional online presence: Create a website, optimize your social media profiles, and curate content that aligns with your brand image.
There are many free tools in this day and age that you can utilise.
3. Consistently share valuable content: Engage with your audience by creating and sharing educational content, industry insights, and thought leadership within your niche.
Many people used to spend hours and hours on a piece of quality content. Now you can create a similar quality content with ChatGPT in just minutes.
Efficiency decides the speed of monetization.
The speed of monetization depends on the speed of your solution offering.
Note: you can also utilise ChatGPT to create content — if I don’t tell you, can you tell that the article you are reading currently is generated by ChatGPT?
Again, my stance is Human beings will not be defeated by AI, but will be defeated by those people who master AI.
Hence, I have included as a free bonus (what others can sell as a separate course) how you can create content with ChatGPT in “the ChatGPT Course Creator Accelerator: Create and Launch Your Course in 7 Days with ChatGPT!”.
4. Connect and collaborate: Build relationships with other professionals, influencers, and potential clients in your field to expand your network and enhance your brand reputation.
Method 3: Explore Various Monetization Strategies
Once you have identified your USP and built your personal brand, it’s time to explore different monetization strategies. Consider these options:
1. Consulting and coaching: Offer one-on-one services to clients who seek your expertise and guidance. Provide personalized solutions and help them achieve their goals.
2. Online courses: Develop and sell online courses, sharing your knowledge and expertise with a wider audience. Structure your courses to deliver value and ensure a transformative learning experience for your students.
Note: the entire online course can be created with ChatGPT with maximum efficiency if you know how, which is why I created “the ChatGPT Course Creator Accelerator: Create and Launch Your Course in 7 Days with ChatGPT! so more people can turn knowledge to cash with unprecedented efficiency.
I have shared my views on ChatGPT before:
learning AI and ChatGPT is no longer an option, it’s a necessary because AI are killing 46%, almost half of the jobs.
When we walked into McDonald’s nowadays, we can see that the staffs have drastically decreased and replaced by robotic system for self-serving orders. And look at the banks — there are increasing use of AI as customer services and processing simple, routine instructions such as cheque deposit, cashing in and out.
Tons of corporations are looking into how to use AI for more productivity and efficiency and cutting head counts. All these are facts happening now.
And we need to prepare for the massive job elimination.
ChatGPT has affected the whole world now.
Some say that ChatGPT is the fourth industrial revolution. This statement may be a bit exaggerated, but it’s really not outrageous.
Many people have already faced a career change because of AI and ChatGPT. To put it bluntly, they may lose their jobs.
There are people who hate and fear about ChatGPT — asking whether it will replace human, whether it will outwit human, whether it will be the end of jobs and hundreds of thousands of people would be affected.
At the same time, there are a bunch of early adaptors to this innovation. In short, there will be massive change in education, scientific research, finance, business and other fields.
From the moment ChatGPT appeared, everything is destined to be different.
We like it or not, things will not go back in time to when we don’t have ChatGPT or AI, so resistance is rather meaningless .
But think about it the other way around, if we can make good use of ChatGPT, it will also be our opportunity.
Human beings will not be defeated by AI, but will be defeated by those people who master AI.
The only constant thing in the future is that the future will definitely get worse. The appearance of ChatGPT is definitely not an end but the beginning, and the change will not be linear.
ChatGPT will be the tool that we can leverage on to make massive wealth in a much shorter period of time.
Imagine soaring through the journey of course creation with ease and confidence. We’re here to help you shatter your limitations, procrasination and start making money online in as fast as 7 days.
Traditionally:
Lack of knowledge and resource about course creation (lack of time or money or idea)
Now,
Harness the power of ChatGPT to do the heavy lifting (80–90% of the work) in creating outstanding courses.
Traditionally,
Difficulty in identifying a unique positioning strategy for your course (would require 30–40 hours of deep research and analysis of competitive market and target customers)
Now,
Send out a prompt and get a course positioning using ChatGPT in 10 seconds
Traditionally,
Overwhelming and time-consuming process of creating a course outline.
Now,
Outline your course effortlessly with the creative assistance of ChatGPT in 10 seconds
Traditionally,
Takes months of research to create and systemise the course content
Now,
Create and systemise the course content in a matter of minutes with ChatGPT
Traditionally,
Marketing Challenges: not sure how to promoting your course effectively and reaching a wider audience can feel like an uphill battle, limiting your course’s potential impact and income.
Now,
Create unlimited marketing topics and content in minutes with ChatGPT that is tailored to your course positioning.
Efficiency decides the speed of monetization.
The speed of monetization depends on the speed of your solution offering.
If you have a solution, and it takes you forever to productize and offer that solution, guess how much you will make with that solution?
Here’s what I use ChatGPT for to maximise the speed and efficiency of turning knowledge to cash:
Automatic course positioning with Chat GPT
Automatic course outline with Chat GPT
Automate course creation with Chat GPT
Step-by-step guide you through publishing and easy recording
Automatic course packaging with Chat GPT
All of which I share in “the ChatGPT Course Creator Accelerator: Create and Launch Your Course in 7 Days with ChatGPT!”
3. Membership sites and subscriptions: Create a membership site where individuals can access exclusive content, participate in forums, receive mentorship, or gain early access to your latest insights.
This would again require continuous content creation.
Note: you can also utilise ChatGPT to create content — if I don’t tell you, can you tell that the article you are reading currently is generated by ChatGPT?
Again, my stance is Human beings will not be defeated by AI, but will be defeated by those people who master AI.
Hence, I have included as a free bonus (what others can sell as a separate course) how you can create content with ChatGPT in “the ChatGPT Course Creator Accelerator: Create and Launch Your Course in 7 Days with ChatGPT!”.
4. Affiliate marketing: Partner with complementary brands and recommend their products or services to your audience, earning a commission for every referral.
Conclusion:
Monetizing your knowledge doesn’t have to be elusive or overwhelming. By following these three methods, regular individuals can position themselves successfully in the knowledge economy. Identify your unique selling proposition, build a strong personal brand, and explore different monetization strategies that align with your expertise and target audience. Remember, the journey to monetizing knowledge is a process of constant learning, adaptation, and refinement. Embrace the opportunities, stay committed, and enjoy the rewards of sharing your expertise with the world.
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