AIDTAS = Simplified Marketing
After years of sales and marketing experience in my own business (as a simplified business coach), this is the minimal 6 steps from turning strangers to clients, this is my Simplified Marketing formula:
called the “AIDTAS” model :
A: Attention, stands for attracting attention;
I: Interest, stands for stimulating interest;
D: Desire, stands for desire;
T: Trust, stands for building trust;
A: Action, stands for promoting purchase actions;
S: Share, stands for sharing and self-propagation.
Simply put, the AIDTAS model — a psychological framework that guides you through capturing attention, stirring interest, creating desire, building trust, prompting action, and encouraging sharing.
In each of the step above, I share several psychological triggers with real life examples in “Simplified Marketing” so that you can apply the triggers in your business and in your marketing.
Following the 6 steps, you can have easeful, profitable sales and launch, because sales would come so naturally just like a breeze.
When you have done marketing right, you don’t need to force sales or hard selling. People just pay you because you have their attention, they are interested and they have a desire that your offer can fulfil and you’ve built the trust for them to pay you.
In the previous articles, I’ve selected 1 of the psychological triggers in each of the steps to share with you.
Today, think it’d be beneficial to have a wrap up sharing on the AIDTAS Simplified Marketing model together.
As always I’ve also prepared some resources and reflective questions at the end of this article to help you jump started.
Pls enjoy~
1. Attention (A)
In a world where everyone is vying for attention, standing out is crucial.
The first step is to capture your audience’s attention with something novel and intriguing.
Apple’s “Shot on iPhone” campaign is a prime example. By showcasing stunning photographs taken with the iPhone, they pique curiosity and make people sit up and take notice.
Application Tip: Use unexpected visuals, headlines, or stories that break the mold to capture attention.
I’ve shared one of the super powerful psychological triggers in my previous article — called “emotional arousal”, please feel free to revisit if needed.
2. Interest (I)
Once you have their attention, you need to make your audience interested in what you have to say.
This is where relevance and personalization comes into play (together with other psychological triggers).
For instance, a skincare brand might target specific skin types or conditions, making their products and messaging highly relevant to their audience.
Application Tip: Showcase how your product or service addresses a specific need or desire, making it impossible for your audience to ignore.
I’ve shared one of the super powerful psychological triggers in my previous article — called “getting a bargain”, please feel free to revisit if needed.
3. Desire (D)
Desire is about making your audience want what you’re offering.
This is where aspirational marketing comes in — showing your audience a better, more desirable version of themselves through your product.
A great example is the way luxury car brands use high-end photography and lifestyle imagery to make their vehicles symbolize success and sophistication.
Application Tip: Create content that not only shows your product but also the lifestyle or feeling it can provide.
I’ve shared one of the super powerful psychological triggers in my previous article — called “comparison effect”, please feel free to revisit if needed.
4. Trust (T)
Building trust is paramount in marketing, regardless of what business you do.
Social proof, such as testimonials, reviews, and case studies, can significantly influence potential customers.
For example, a SaaS company might feature logos of well-known companies that use their software, establishing credibility and trust.
Application Tip: Collect and display social proof that resonates with your target audience to build trust in your brand.
I’ve shared one of the super powerful psychological triggers in my previous article — called “Acquaintance Effect”, please feel free to revisit if needed.
5. Action (A)
With desire and trust in place, it’s time to prompt action.
Creating a sense of urgency or scarcity can be highly effective.
Limited-time offers, countdown timers, or announcing a limited number of products can push customers towards making a purchase.
Application Tip: Implement strategies that make your audience feel they need to act now to avoid missing out.
I’ve shared one of the super powerful psychological triggers in my previous article — called “Anchoring Effect”, please feel free to revisit if needed.
6. Share (S)
The final step is encouraging your audience to share your content or product, which can lead to organic growth.
This can be as simple as including social sharing buttons or creating content that’s so good it’s almost irresistible not to share.
Application Tip: Make sharing easy and rewarding. Offer incentives for referrals or create content that naturally sparks conversation.
I’ve shared one of the super powerful psychological triggers in my previous article — called “halo effect”, please feel free to revisit if needed.
Overall, when you apply the psychological triggers according to the Simplified Marketing AIDTAS model, marketing and sales become so effortless and a natural byproduct of your marketing efforts.
You won’t need to force sales or resort to hard selling at all.
Instead, your audience will be drawn to you because you’ve captured their attention, stirred their interest, created desire, built trust, prompted action, and encouraged sharing.
It’s a breeze — effortless and profitable.
By understanding and applying these psychological triggers, you can create a marketing strategy that feels less like a push and more like a gentle nudge towards a mutually beneficial relationship with your customers.
So, go ahead, give the AIDTAS model a try, and let the sales come to you naturally. I share more psychological triggers in the Simplified Marketing.
To help you become a better marketer and grow your business to 6 figure, I’ve prepared 3 resources for you:
#1 first step in marketing is to know who you’re marketing to, I do include the “Simplified Marketing” program in the yearly mastermind, but here’s a list of 9 key questions to locate target customers to jump start now. You can get it here.
#2 To have all the powerful psychological triggers and have the whole “Simplified Marketing” system and other key business system — You can learn strategically how to Build a 6 figure business by joining the yearly mastermind (all the supports included) — give yourself 1 year’s time to create a new you and new life. It’d be the best gift for yourself in the new year!
#3 I’ve also done a series of livestreams in the new FB group, you can join here to watch
If you’ve any Qs, feel free to reach me at IG DM @simplifiedbusinesscoach
Reflection Questions for you to work on now:
- How has the anchoring effect influenced your purchase decision-making in the past?
- In what ways can you ethically use the anchoring effect to benefit both the business and the consumer?
To your success,
Connie
